Web analytics involves analyzing your website's data to understand your customers, measure your performance, and improve your online strategy.
Drive Your Business with Data
At MG WEB, we help you utilize this data to effectively steer your marketing actions.
With our analyses, discover which campaigns generate visits, sales, or conversions.
We use tools like Google Analytics, Matomo, Microsoft Clarity, or Hotjar to provide you with a clear and reliable view of your site’s activity.
Optimize Your Performance Across All Platforms
Whether it’s for your website, an application, or your social networks, our reports adapt to your needs. We analyze:
- traffic and its sources
- conversions and goals
- weak points to work on
This concrete data will allow you to adjust your marketing actions and improve your results.
Get to Know Your Customers to Better Retain Them
Thanks to web analytics, identify who your visitors are, what they’re looking for, and how to improve their experience.
By personalizing your site according to their expectations, you optimize their engagement and promote their loyalty.
Frequently Asked Questions About Web Analytics
Which Tools to Use?
Google Analytics is essential, but alternatives like Microsoft Clarity, Hotjar, or Matomo cater to specific needs.
How to Analyze Your Site?
An effective analysis is based on:
- a technical and SEO audit
- a user experience analysis
- a conversion audit